johnsmith01 johnsmith01 On October - 8 - 2006

It was just after World War II when Jony first rode a royal enfield 500 cc motorcycle. Then he was just 17 years old, he had a neighbour with an over riding interest in dating Marshal’s sister. In exchange for marshal approval of the romantic pursuit, the neighbour lent the teenager his ride. “Oh yes, I remember it clearly,” Marshal says now, some 55 years later. “I snuck out on my neighbours Cushman Road King. I took it around the back roads of sunnyvally, California and I was free…Once I rode that motorcycle I was hooked.”

Several years later, Marshal military service would interfere with his love of the open road. He was shot in the war, contracted polio and eventually lost the use of one leg. Marshal  tried flat-track racing but had difficulty learning to slide with one leg taped to the motorcycl. Then he discovered karting, an eye-opening that would eventually result in nearly 45 years of competition and more than 600 trophies. “You might say I was a competitive son of a bitch. To me, first was the only thing that mattered. Anything else was the next loser,” he said.

That same competitiveness has surfaced throughout his business career, too, which has included stints with major motorcycle manufacturers, motorcycling publications, karting magazines, and as the owner of dealerships selling Fury, Suzuki, Yamaha Honda and Ural. Since 1990, Marshal has been a Royal Enfield Dealer and has worked with the company to try and improve the product and enhance quality in the manufacturing process.

“Our best dealers are small, independent and some are in unlikely places,” Rozar said. Many of them try to help us improve the product. Jimmy has an engineering background so he has been particularly helpful.

Marshal’s advice to others with an interest in a Royal Enfield dealership of their own? Be ready to throw yourself into the venture head first.

“You had better like to work and you had better like the royalenfield motorcycle. You had better be able to live it, breathe it, eat it and sleep it to be successful, Marshal warned. You don’t just set the things on the showroom floor and take the money. You have to make it work. You have to be dedicated. You’d virtually better tattoo the name on your underwear. I can tell you from years and years in the business that a customer recognizes instantly if a dealership is populated by motorheads, whose passion is the machine and who are genuinely interested in the bikes. You’d better also throw in your social life. We like to think of all our customers as our friends and they are always welcome here.”


Categories: Motorcycle Tour

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