Guru On November - 9 - 2011

Royal Enfield was honor with  Best Brand 2011 awards  in 2 wheelers industry  by Auto India. In addition Royal Enfield also go up to  7  rank  this  from last year  9 rank  position.

As per spoke person of Royal Enfield this would have possible due to efforts make by our product development team on the Royal Enfield Classic motorcycle which has considerably added to this success.

Royal Enfield was bequeathed with the respect of being a “Power Brand” in India by Plan man consulting for the year 2010-2011.  This record has been supported on an awareness based analysis carry out by ICMR along with the IIPM think tank.  The factors are support by Brand Image of Royal Enfield, high recall value, Brand Association and brand performance.  For Survey 1500 brands were chosen globally among 40000 and the survey was supported   with answer of 10,000 people based on the factor of brand consciousness and brand liking from corner to corner in several cities in India.  The supplementary 9 parameters which make the selection as a “Power Brand” were image awareness trust effectiveness sustainability positioning perception aspiration and loyalty

Categories: Royal Enfield News

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