Guru On October - 10 - 2011

Mr Jairaj one of the partners of M/s Soniya Enfield, started his business with a small garage in 1992 . In 1998 he opened his first multi brand showroom in Mumbai. In a short span of 8 years , it grew to 8 multi brand showrooms in Mumbai and Thane District. In 2004 he and his cousin Mr. Omprakash approached Royal Enfield for a dealership. Soniya Royal Enfield showed stupendous growth from the first year. From 300 motorcycles  in 2004 to 750 motorcycles in 2008 , the Royal Enfield  dealership has exhibited a phenomenal growth of almost 115% in just 3 years.

Jairaj and Omprakash have an extremely aggressive vision for growth and the pulse to achieve it. They thrive on excelling on their past records and creating new milestones. It is their passion that has brought a new lease of lige to the Royal Enfield scenario in Mumbai

The showroom ambience offered by Soniya Royal Enfield at the premium and the most expensive locations have floored the visitor. The Thane showroom. Though in a smaller place, creates an exceptional feel and experience for Royal Enfield enthusiasts. Even when bikes are not readily available, the duo has shown a remarkable ability to retain customers and maintain an eye-catching display.

The partners of Soniya Royal Enfield dream of beating traditional Royal Enfield markets and aspire to become dominate players in the Premium segment in Mumbai and Thane. Well , it seems as though their efforts have borne fruit. We at Royal Enfield believe that soon Jairaj and Omprakash will create history for Royal Enfield.

Categories: Royal Enfield News

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